Most Websites Miss These 5 Important Practices
What we’ll teach you:
What makes a great website
A detailed breakdown of the 5 most important website components
How to implement these components into your website
What’s the secret sauce to a successful website?
Each website is different, but all successful sites share the same fundamental practices. Let's talk about each of the 5 practices and their importance.
1. Meaningful copywriting
No one wants to read long paragraphs. No one wants to be confused by what they’ve read. You don’t want anyone to yawn when reading the copy on your website. To avoid this make sure that your text is clear, concise and compelling. Many websites overlook the importance of insightful copywriting and instead write for the sake of filling the boxes. Whether it be explaining your service, teaching something new, or directing an action, make sure that your copy is considered, meaningful and utilises your brand voice to engage your audience.
2. User focussed design language
We know it sounds cliche, but each of your web pages should be a journey and guide your visitor to the bottom of the page - if they get lost, they’ll click off. So, how do you do this? It’s about analysing the behaviour, needs and preferences of your visitors and applying that research in each stage of the design process. UDC is a holistic approach to design, blending the UX and UI components together to create a seamless design strategy that engages your visitors, keeps them on the site for longer and encourages them to interact - ultimately increasing your sales.
3. Meta data tags
Meta-data tags are short descriptions of each page that tell search engines what the page is about. If you want your site to rank high on search engines then these are the golden nuggets. Search engines are able to read the meta-data tags and better understand your content, therefore ranking your site higher.
4. Accessibility features
Ensuring that your website is accessible for as many visitors as possible is vital to increase your customer base and climb the search engines ranking. Incorporating features such as the read text aloud function, alternative text descriptions for images, clear and comprehendible font choices and a colour palette that passes the WCAG Colour Contrast Guidelines, are some ways to make your site have great accessibility.
5. Specific and descriptive alt text
Alt text descriptions are small sections of text attached to each image on your website that describe what the image is displaying - the more detailed the better! Not only is this considerate in terms of accessibility, but also dramatically increase your website's SEO rankings. This is because search engines are able to read the alt text which gives you more opportunity to tell the search engine what your website it about which allows them to rank you higher!
How to make your website stand out
While on the surface, websites are judged on their aesthetics, without a deep understanding of the technical aspect of web design, your website will struggle to properly engage your visitors and rank high on search engines, concealing your business from potential customers.
Of course, these are only a few of the key practices that maximise a website’s performance. If you’d like to ensure that your website includes these features and beyond, contact us today and let’s get your project started!
