What’s That Chimp Hiding?

Imagine marketing your products or services on a dedicated channel without relying on algorithms, whilst being able to communicate with each customer individually or your entire audience at once.

That’s email marketing for you, one of the original forms of online marketing and one that is still incredibly prevalent to almost every marketing campaign out there. However, email marketing is only as effective as the tool that you use, and with over 13 million users, mail chimp ranks right up there as one of the most popular, user friendly email marketing platforms on the market, but what is it and what made it so popular?

What is Mailchimp used for?

Mailchimp is an email marketing platform that assists you with the tools you need to create, send and track engaging email campaigns to your customers and newsletter subscribers. Mailchimp comes with plenty of features that will help to boost efficiency of your mailing marketing like managing your mailing list, designing stunningly crafted campaigns, automate emails and tracking your campaigns performance, importantly all in one place. Mailchimp is not a email provider, it is a tool that assists your outreaching, it will link up to whatever your domain is whether is a privately hosted email domain or a gmail account!

How much do they charge for their services?

Much like a lot of online tools, there are serval price bands dependant on your usage and requirements from the platform, but the best part about Mailchimp is you can get started for free!

• The free plan has no time limit can be used indefinitely, allowing a maximum of 1000 emails to be sent a month, or 500 a day, for 1 user to 1 set of audience.

  
  

• Essentials offers 3 users, 3 audiences, 5,000 monthly email sends, 4 automated customer journey points, and some advanced segmentation options and features.

  
  

• Standard provides 5 users, 5 audiences, 6.000 monthly email sends, 200 automated customer journey points, and more advanced features.

  
  

• Premium includes unlimited users, unlimited audiences, 150,000 monthly email sends, 200 automated customer journey points, and many advanced features.

  
  

  We love any software or digital platform that allows a good amount of features to be accessible for free, it means you can get a real understand of how the platform is used without signing yourself up to a monthly contract, and Mailchimp offers just that! Chances are you will sign up to one of the monthly plans once you have started using it, but if you find its not for you, then no harm is lost!

We strongly believe that your email marketing should grow with you, and Mailchimp’s incremental stages of payment options helps you to do just that! Upgrade as you grow, down grade if necessary!

Benefits of using Mailchimp

There are many benefits of using Mailchimp for your email sequences and newsletters:

Ease Of Use

Mailchimp’s easy to use UI and recognisable design style make it easy and accessible for anyone, allowing you to create professional-looking emails without the need to any code knowledge or design skills, saving both time, money and effort.

Robust Selection Of Email Marketing Features

Mailchimp offers a wide range of suite email marketing features tailored to almost every type of business, whether you’re a small start up or a full fledged e-commerce brand you’ll find benefits from Mailchimp. You can make use of customisable email template, automated emails, personalised content and product recommendations to engage your audience and drive conversions through your emails!

Analytics

We love analytics, there’s no point doing something well if you haven’t got the proof that it is achieving what you intended it to do. Luckily Mailchimp provides high level analytics to gain valuable insights into your campaigns. You can view open rates, click-through rates, conversion rates and revenue generated, allowing you to make data driven decisions rather the shot in the dark decisions!

Integrations

Integrations are an integral part of any online campaign, with so many softwares being useful for you for different reasons, it’s essential for them to be able to talk to each other. Each integration opens up new possibilities of how to best use the software, allowing you to sync customer data into pre built data sheets, or allow it to automate product recommendations based on purchase behaviour from your e-commerce store.

Reliability

Possibly the most important part, if you are going to trust a software to handle all of your email marketing you need to know its reliable and isn’t going to let you down. Mailchimp has been around of rover 20 years and is growing bigger and stronger every year, so we certainly don’t see them disappearing any time soon, and with over 13 million users we believe your trust is in safe hands!

Should you use Mailchimp as your email marketing software?

Mailchimp ranks right at the top for email marketing softwares, so if you believe the tool to be useful that we suggest to look no further. There’s reasons it’s been around for so long and will continue to do so, the tool works! It’s not just a fancy software that allows you to send mass emails, theres hundreds of those out there that provide that as a cheaper rate. It’s a game changer in the way your emails will be sent for the foreseeable future.

If you are looking to create beautifully designed emails, build advanced emails sequences and expand on every single one of your email marketing fantasies then Mailchimp might just be for you! As much as anything, it will make the boring side of emails significantly easier for you!